Casual Games

Casual games have become immensely popular in India in recent years. Most casual games online like ludo, snakes and ladders, etc. are designed for a broad and diverse audience, with a primary focus on accessibility and simplicity.

Topics Covered:

What are Casual Games?

Casual games are smaller, easier games targeted towards the masses as opposed to longer, more complex video games targeted towards hobbyists. Most online casual games are characterized by their straightforward gameplay mechanics, easy-to-learn controls, and short play sessions.

Characteristics of a Good Casual Game

The good and widely preferred casual games are characterized by the following characteristics:

  1. A very small and easy to understand tutorial.
  2. Simple controls.
  3. Minimum or no requirements in terms of hardware.
  4. Players are able to reach a decent level of proficiency very fast
  5. The themes for the game are from daily life like farming, cooking, dressing, etc.
  6. The gameplay sessions are very long and adjust to a person’s routine.

Casual Gamers rarely identify themselves as gamers, after all, no one really calls harvesting and building a farm “gaming”. They do not have a dedicated device for gaming and rarely spend any money on gaming specifically.

Types of Casual Games

Casual games aren’t limited by genre. Any game that satisfies the description mentioned above is classified as a casual game. The following are a few top casual game genres:

  1. Puzzle games like Match 3, Hidden Object, etc.
  2. Adventure games
  3. Strategy games like Chess
  4. Arcade games like Pac-Man
  5. Words & Trivia, Educational games, etc.
  6. Card & Board Games like Ludo, Rummy, Poker, Snakes & Ladders, etc.

A Brief History and Evolution of Casual Games

Casual games have a rich history and their evolution has been driven through innovation, accessibility, and widespread appeal. Some say that “Pac Man” was in fact the first casual game, anyone could easily learn it and gain decent proficiency. This was followed by games like “Pong” and “Tetri” in the 1970s and 1980s.

Read More: Learn the History of Ludo

Growth of the Internet & Web Portals

Casual gaming truly saw a rise with the advent of the world wide web and much more affordable personal computers in the 1990s.

Slowly online web portals also saw an increase and flash games became popular. This was also the era of the rise of gaming studios targeted towards casual gaming.

Growth of Social Media & Smartphone

In the 2010s, with the advent of social media, social gaming also saw a rise. Playing farming games or other such games on Facebook was fairly common amongst people of all generations.

Upon the debut of smartphones, the casual gaming industry saw yet another boost. Colorful touchscreen devices were ideal for casual gaming, as they were easy to use and appealed to all age groups alike.

Pandemic and Lockdown

Over the pandemic, the casual games and the hyper-casual games industry flourished further. People already had the devices required to play casual games. With the lockdowns, and increased free time due to travel and interaction restrictions, people had more time on their hands. This is when they started playing more and more casual games.

In summary, whenever there is a technological development that is easier to use and publicly accessible, the casual gaming industry flourishes.

How Do Casual Games Make Money?

There are three broad ways in which casual games are monetised:

In-App Purchases

Casual gaming apps deliberately add a wait time in their game, this might be the time to replenish their lives, time for crops to grow, products to be produced and the list goes on.

They also have boosts that might be found by playing the game but are very rare.

Both these features are frustrating to the player and are added intentionally to monetise the game

Most casual games have a shop that allows players to purchase in-game currency. This in-game currency can then be used to purchase boosts, and rare items from the shop or speed up a process. This allows developers to earn from their free-to-play games.

The process of purchasing in-game currency from real cash is particularly important. This is done for two reasons:

  1. This removes a direct relationship between real cash and in-game purchases. Thus players don’t feel like they are spending real money.
  2. This also reduces the barrier of purchasing as every time one has to make a purchase, you don’t need to get a credit card. You can simply use the in-app currency already in your wallet.

However, this is not a very popular revenue stream as around 1% of the players contribute to 99% of the revenue earned in this manner.

In-App Advertising

The second monetisation option is by using in-app advertisements. These advertisements might be of other games or can be advertisements for any product.

While developers earn directly for showing an advertisement, they also allow an option to disable the advertisements by purchasing the premium no-ads version of the app. As you might have already guessed, the number of people who pay to remove the ads is very low. Most of the people prefer to watch the advertisements than pay to play games.

Commission Model

The third and rather recent method of earning for casual gaming apps is via commission. However, this method of earning is only limited to real money gaming apps. In real money gaming, two or more players are matched to play a game. Each play must pay a fixed buy-in amount towards the prize pool.

Most platforms charge a small commission fee of 10-15% on this buy-in amount, the rest goes to the prize pool. The winner of the game gets the prize money. The developers earn via commission. The prize money distribution varies from game to game and platform to platform.

Play Ludo Casual Game on Ludo Culture and Win Money

Discover the ultimate blend of fun and excitement with Ludo Culture, where you can enjoy the classic Ludo game while also having the chance to win real money! Ludo Culture is a user-friendly ludo app that offers a seamless and thrilling gaming experience for players of all skill levels.

Gather your friends and family or compete with fellow enthusiasts as you roll the dice, strategize your moves, and aim for victory. With cash prizes up for grabs, Ludo Culture adds an extra layer of excitement to this beloved board game.

So, why wait? Roll the dice, make your move, and let the winnings roll in on Ludo Culture – where casual gaming meets real rewards!

Read More: Play Real Money Ludo Games Online

Summary of Casual Games

Aspect Description


Casual games are games that are designed for broad appeal, with simple gameplay mechanics and accessibility, often enjoyed in short play sessions.

Ease of Playing

These games are easy to learn and play, catering to both gamers and non-gamers, with straightforward controls and minimal learning curve.


Casual games are widely popular across all age groups, often accessible on mobile devices, and enjoyed by a diverse audience, contributing to their immense global appeal.


Includes a wide variety of game genres such as puzzle games, match-3 games, endless runners, board games like ludo, card games, simulation games, trivia games, word games, and more, offering a diverse range of gameplay experiences.


Casual games often incorporate engaging features like leaderboards, achievements, and daily challenges, enhancing player retention and encouraging repeated gameplay.

Winning Money

Many casual games like the Ludo game on Ludo Culture allow users to play the ludo game, a popular multiplayer casual game, and win money upon winning.

FAQs About Casual Games

What are Casual Games?

Casual games are video games designed for a broad audience, featuring simple gameplay and easy accessibility.

What Makes a Game “Casual”?

Casual games are characterized by their simplicity, short play sessions, and lack of complex mechanics or steep learning curves.

Is Ludo a Casual Game?

Yes, the ludo game is one of the casual board games. It is characterized by its simple gameplay mechanics, and accessibility, and is often enjoyed in a relaxed and social setting, making it a prime example of a casual board game. There are also various benefits of ludo games which makes it even more popular among the masses.

Which is the Best Casual Game in India?

There are various types of casual games popular in India. In recent times, ludo has become one of the most popular online casual games in India. Ludo apps like Ludo Culture have enabled players to not just enjoy the game but also win money daily by playing the Ludo game.

What Types of Games Fall Under the Casual Category?

Casual games encompass a wide range of genres, including puzzle, match-3, endless runners, board games, card games, and more.

How Popular are Casual Games in the Gaming Industry?

Casual games are incredibly popular, with millions of players worldwide, contributing significantly to the gaming industry’s success.

Updated on 31st October, 2023

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